Everything Emmi Salonen does is underpinned by a simple but powerful idea: Positive Creativity. From the creative process to the final output, Emmi believes design can bring people together, create sustainable choices and foster wellbeing.
She set up Studio Emmi in 2005 to partner with clients and creatives who want to make a positive contribution to society and planet. Emmi is a certified Happiness Facilitator and regularly gives talks and workshops about her personal design journey and a model she has created, Creative Ecosystem, guiding creatives in their wellbeing and careers.
Emmi is the author of the book Common Interest: Documents, and was one of the main stage key speakers at AIGA Design Conference in New Orleans, USA, talking to an audience of 2000+. She is a Domestika teacher, having written an online course ‘Visual Identity Design with Sustainability and Wellbeing in Mind’.
Born in Finland, Emmi studied graphic design in the UK at the University of Brighton. In 2001 she moved to northern Italy to work at Fabrica, Benetton Group’s prestigious communication research studio for young designers. She then worked at Karlssonwilker in New York, and Futerra sustainability agency as their UK Creative Director.