FutureDeluxe

Svet is an Innovation Director and Executive Producer with an experimental design practice focusing on emerging technology and the unknown. She works at the cutting edge of arts, moving image and culture. Svet has collaborated with clients and partners such as Apple, Google, Samsung, F1, Aston Martin, and Björk. Formerly a director and producer at Boiler Room, Builders Club, Field.io and Hi-ReS!, Svet also holds a degree in Film Studies from King’s College London, and MSc in Design Management from GGSB.

FutureDeluxe

FutureDeluxe is a global creative studio with offices in London, Los Angeles and New York. They combine design, technology and moving image to craft aspirational visual experiences for future-facing brands. They are committed to changing themselves and the creative industry for the better.

Svet's Talk

Experimentation in practice — how research, technology & play shape us.

The tension between playful experimentation and serious design shapes our world. While creativity needs time and space, business needs hyperoptimisation and efficiency. How do we, as a studio, create meaningful spaces for experimentation and creative freedom without compromising quality? What do R&D, experimentation and play mean in practice? And what happens when new technologies change the playing field? Diving beneath the hype, we take a look behind FutureDeluxe’s internal program, FuturePlay, and how it helps us navigate an ever-changing world.