Pip Jamieson

Pip Jamieson is the Founder and CEO of The Dots, the white-label networking app helping brands and membership organisations build their own private social networks - and reduce reliance on platforms like Meta.

After growing her own community to over one million members, Pip now licenses The Dots app to organisations including Apple, Soho House, Dazed Media and the United Nations to power highly engaged, owned member networks.

She is recognised by The Sunday Times, Founders Forum and Adweek as one of the UK’s leading tech entrepreneurs and lives on a houseboat called Horace. She’s proudly dyslexic.

Pip's Talk

Community-Led Growth as a Defensible Moat in the Age of AI

AI is flooding every channel with content, algorithms are shifting overnight, and most audiences still sit on rented land — from Meta to TikTok to LinkedIn. In that world, visibility is fleeting and differentiation is fragile.

The organisations that will thrive in the next decade won’t be those producing more content, but those turning audiences into communities they create with - not broadcast to.

Pip Jamieson has spent 11 years building community-led platforms - first scaling The Dots to over one million members, and now powering 55+ private digital communities for organisations including Soho House, Apple, Dazed Media and The Marketing Society.

Working at the intersection of design, technology and human connection, she’s seen how community becomes not just a growth channel, but a product layer - shaping experiences, driving engagement, and creating belonging that no algorithm can replicate.

In an era where AI can generate almost anything, authentic human-to-human community is the moat it can’t copy. This session explores the shift from rented audiences to owned community ecosystems — and the practical playbook creative and digital teams can use to turn fans into collaborators, contributors and enduring networks they grow alongside.