Rabbithole

Rabbithole is a creative studio with bases in Leeds and Glasgow, home to a team of strategic thinkers, designers, art directors and developers. For seventeen years, Rabbithole has balanced strategic intelligence with a sense of play to create expressive, characterful design languages — work that reflects and amplifies the unique identity of every client. The studio has built a reputation for challenging expectations and delivering genuine cultural impact, demonstrated through an enduring decade-long partnership with Coldplay and collaborations with organisations including Turner Prize, Bradford 2025, the Science Museum Group, London Film School and Leeds International Festival of Ideas.

Rabbithole's Talk

Cultural Placemaking Without Gentrification

Our work for Bradford 2025 UK City of Culture was rooted in pride, honesty and belonging. Bold, warm and unfiltered, the visual identity is unapologetically Bradford. At its core, the work celebrated Bradford’s contrasts, not by smoothing out differences, but by putting them front and centre as the city’s strength.

Built to be an 'open source' brand taken on and owned by Bradfordians, the brand represents regeneration without gentrification and has the strength to live on well beyond 2025.